Choosing a Creative Agency to Advertise Your Company
Choosing a creative agency singapore to create advertising for your company can be confusing and difficult. For one, there are a lot of ad agencies out there and they all claim to do different things. The internet is swarmed with everything from one-man production companies to huge corporations seething with employees. Your best bet is to choose a company that has a few years of experience under their belt with a strong portfolio and isn’t too large of a corporation. Don’t allow anyone to sell themselves to you or persuade you with false claims of success. Let their portfolio do the talking. The best ad agencies have a strong history and a strong portfolio but haven’t grown too big just yet.
If it’s commercials you’re looking for, you also want to choose a company that has experience with both web and television advertising. When viewing a company’s portfolio, ask them how many hits their advertisements have had on YouTube. Ask to see the actual YouTube pages their ads are on and take note of the view count. Make sure they have a few big successes under their belt (videos that have view counts on YouTube over 100,000 views).
Comedy videos tend to be one of the best forms of advertising, so choosing a company that knows how to make a funny and will increase your chances of having an advertisement made that grabs people’s attention and promotes your company.
Once you’ve chosen an ad agency you trust, give them a small assignment to see how they deliver. Be sure to give your creative agency the freedom to do what they do best. The biggest mistake a company can make is attempting to control the project and dictate how the ad or commercial should be. You’re hiring a creative agency and paying them money to create an ad for you, so let them do what it is you’re paying them to do! Don’t allow your past experiences with previous agencies sour your relationship with your new agency. Give them the space to make the best ad they can make and trust that it works, even if it doesn’t seem to cater to your interests. Remember, your advertisement is supposed to appeal to the masses, not yourself! Good creative agencies with proven track records have years of experience under their belt and they understand how to communicate with large audiences. They understand popular culture and what people want to see. You’re better off trusting your creative agency to make a great ad. If you personally don’t like the ad they produced for you, give it a chance to run and let the public decide. Without a little risk, there is no benefit. If it turns out that the ad is a flop, simply fire the agency and try a new one.
The world of creative work is not so cut and dry as it is in the world of say, manufacturing or business. People have different opinions as to what they find funny, clever, beautiful, sad or moving. Your creative agency should be in tune with what the world wants to see or what may surprise them. And they should be on the cutting edge of creating interesting content. If you choose an ad firm that knows how to push the limits, create dynamic, interesting commercials, and has the finger on the pulse of society, your business will profit like you never thought possible.